Local Media Resource
Welcome to the Local Media Resource.
The Local Media Resource provides you with the ability to gain deep insights into the local consumer and business marketplace to understand how your media property is used and can best serve the local community.
Market Profile Reports
Market Profile Reports provide you with the ability to run local consumer and business Demographic and Geographic Comparison Reports.
Demographic Report
The Demographic Report allows you to compare the demographic characteristics of any target market. Your target market could be your station or any combination of the more than 50,000 local consumer behaviors available.
Geographic Comparison Report
The Geographic Comparison Report allows you to compare your station or any of the local consumer behaviors available by geographic area. You can compare up to 8 geographic areas at a time with the following custom Radii: Zip Code + 1, 3 and 5 Miles, County or DMA.
You can use the report customization window, in the report navigation, to change the selected geographic areas, radius or filter the reports by demographic characteristics.
CrossTab Reports
The CrossTab Report allows you to compare any two of the local consumer behaviors available.
You can use the report customization window, in the report navigation, to change the radius or filter the report by demographic characteristics.
Market Ranker Reports
The Market Ranker Report allows you to compare and rank your station and/or program(s) to any selected geographic, demographic or consumer behavior filter available.
You can rank the consumer behaviors for your station and program or rank stations in the market by consumer behaviors.